See how we turn ideas into impact.
Explore our detailed case studies to discover the stories behind our most successful branding and digital marketing projects—from concept to execution.
Case Study 01
Arambh – Onboarding Event for NBC Bearings (Aditya Birla Group)
Project Overview
Event: Arambh – Onboarding for New Joiners (Freshers) | Client: NBC Bearings (National Engineering Industries Ltd., Aditya Birla Group) as subheading in font size thats smaller.
Scope: End-to-end event branding & execution Services: Event Branding · Visual Identity · Print & Digital Collateral · Video Production
Tools Used:
Overview
"Soar High. Begin Bold."
NBC Bearings reimagined onboarding with a theme blending space and flight motifs—rockets, galaxies, and paper planes—to symbolize ambition and new beginnings. The design was playful yet aspirational, featuring cosmic gradients and dynamic visual storytelling.
Research & Conceptualization
We conducted research on NBC's tone and branding, focusing on Gen Z freshers. Our analysis led to the creation of moodboards centered around themes of freedom, movement, graduation, sky, and space.
Visual Identity & Branding Summary
- Color Palette: Cosmic blues (depth & curiosity), soft sky gradients (openness), warm yellow accents (joy & energy).
- Comprehensive event branding with print, on-ground (posters, standees, selfie booth, invites) and digital assets (theme reveal, videos, stage visuals, social media)
- Typography: Bold sans-serif for modern, confident headlines; elegant serif for softer quotes and messaging.
- Motifs & Imagery: Rockets, paper planes, galaxies, constellations, and graduation caps integrated into motion graphics, posters, and props.
Our Process
Moodboard → Theme Finalization → Design System → Multi-platform Rollout.
Outcome
An energetic, immersive experience that made new joiners feel celebrated, empowered, and ready to soar.
The event visuals tied seamlessly across digital and offline platforms, elevating NBC’s employer brand.
Ready to transform your onboarding experience?
NBC Bearings
— HR Head
Case Study 02
NBC Event Branding Case Study
Events Covered
- 5S Campaign
- Automotive Poster
- Brochure Cover Artwork
- Buma Event
- Chennai Expo
- Chennai Retail
- Genei
- IAA Stall Panel
- Internal Exhibition
- TAFE
- Quality Month Artwork
- SIAM Stall
Services Delivered:
NBC provided end-to-end branding solutions for these events, encompassing:
Print & On-Ground Materials: Posters, standees, selfie booths with props, and printed invitations.
Digital Assets: Theme reveal animations, welcome videos, stage background loops, branded digital screens, and social media assets.
Visual Identity Development: Moodboard creation, theme finalization, design system development, and multi-platform rollout.
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