See how we turn ideas into impact.
Explore our detailed case studies to discover the stories behind our most successful branding and digital marketing projects—from concept to execution.
Case Study 01
Arambh – Onboarding Event for NBC Bearings (Aditya Birla Group)
Project Brief
Arambh was an onboarding event organized for new joinees across departments at NBC Bearings. The goal was to create a fun, informal, and immersive brand experience that would resonate with fresh graduates stepping into the professional world. We crafted a complete visual identity aligned with the theme “Soar High”—inspired by the open sky and sea, symbolizing a fresh, limitless beginning.
“MS Designs turned a corporate onboarding into a vibrant, unforgettable experience!” — Client Feedback
Objectives
- Create a welcoming and engaging onboarding experience.
- Align visuals with the client's vision of an open, aspirational theme.
- Ensure cohesive branding across both digital and print mediums.
Design Process
- Research: Studied the audience—freshers joining a corporate space—and client’s brand ethos.
- Concept Development: Created a mood board, explored themes, finalized a vibrant, open-sky inspired identity.
- Execution: Designed onboarding videos, posters, standees, invitation cards, a themed selfie booth, and more.
Visuals & Design Elements
- Color Palette: Sky Blue #A2D5F2, Deep Sea Blue #1C3F60, Soft White #F6F8FA
- Typography: Rounded sans-serifs for a youthful yet professional feel
- Imagery: Elements of sky, birds, light flares to evoke freedom and aspiration
Final Results
- Mockups of the event space featuring our designs
- Engagement from new joiners captured through videos and photos
- Strong appreciation and positive response from the client
Software Used
- Adobe Illustrator
- Photoshop
- Premiere Pro
- After Effects
Key Highlights
- 📽️ Immersive video and static branding design
- 🎨 Theme alignment: “Soar High” visual storytelling
- 🧑🎓 Student-focused, engaging onboarding atmosphere
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Case Study 02
Multi-Event Branding Collection
Project Brief
(Aggregate showcase of events like Buma, Chennai Expo, SIAM Stall, Inshop Branding, etc.)
Across multiple events and activations, MS Designs delivered targeted branding solutions. From trade shows and internal exhibitions to automotive product displays, we provided creative solutions that elevated client presence and visual communication.
“MS Designs always gets our vision — every event feels like our brand, amplified.” — Client Feedback
Objectives
- Build consistent, on-brand visuals across varied events
- Enhance in-shop branding impact and customer engagement
- Streamline client communication across physical and digital platforms
Design Process
- Research: Assessed each event's purpose and target audience
- Concept Development: Created tailored design strategies based on event nature
- Execution: Delivered designs for brochures, panels, standees, posters, and booth setups
Visual and Design Elements
- Visual Style: Clean layouts, grid-based compositions, iconography and infographics where required
- Formats Delivered: Posters, panels, brochure covers, backdrop designs, internal exhibition setups, stall panels
Final Results
- These projects strengthened our design versatility and ability to adapt to different formats and objectives. Mockups and real-world imagery from events captured the scale and consistency of the branding work.
Software Used
- CorelDRAW
- Adobe Creative Suite
Key Highlights
- Maintained brand consistency across digital and physical collaterals
- Delivered impactful visuals tailored to different audiences and industries
- Successfully executed high-quality designs under tight timelines
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